Composition

White Balance

Daylight (warm tones)

Tungsten (cool tones)

Fluorescent (warm -red- tones)

Soft Light and Hard Light

Part 2

This portrait photograph was taken by photographer Annie Leibovitz. In comparison to Yousuf Karsh's portrait photography, there is a clear difference. The modern day versions of portraits have more colour and qualities. For instance, this portrait of the Queen isn't as simplistic. It has big scenery behind the main focus (the person) and shows more than just the person's face. Also, rather than the Queen looking directly into the camera she is looking away in the other direction. This takes away the idea of a portrait showing expression in the eyes.

PHOTOJOURNALISM

"A picture is worth a thousand words" - Napoleon Bonaparte.

Photojournalism creates images in order in which tells a news story. As the news is evolving all the time, technology has also evolved greatly. For example, in 1990- when Iraq invaded Kuwait - a picture took 40 minutes to send to a newsroom. Nowadays, sending a picture from any location would take 2 minutes. This shows just how much technology has developed.

Photojournalism is used in newspapers and on websites to show a story through image.

 This photo was taken by an award winning photographer called Carol Guzy. The photo was taken in 2006. This is a very good example of photojournalism because it shows emotion and gives an idea of the story. By keeping the photo in black and white, it makes it look much more suited for the story and is also more 'dramatic'. 

 This photo was taken by photographer Nick Ut in 1972. It shows the horrific emotions in the children's faces and you can see the surroundings are poor. 

LANDSCAPE

Landscape photography shows different spaces within the world. The subjects in the photos are often strongly defined landforms, weather, and ambient light. For the photographer to capture detail, they use a wide/long shot.

Landscape photography is a form of art.

 This photograph was taken by Annie Griffiths-belt. The bursting sun in the corner of the photograph creates the colourful reflection in the water. The water/lake is directly in the center of the photograph which makes it look really nice because of the bright colour formed around it as well as being reflected on it.

 This landscape photo was taken by Ansel Adams during 19??. The black and white contrast makes the photograph look more mysterious as the cloud are reflected in the water. The angel of the photo makes the scenery look longer in the distance as the trees are going inwards towards the middle where there are mountains.

MACRO

Macro photography is typically used in nature shots. These shots are mainly of insects and plants where great detail is required (small objects). There is a significant difference between macro and close-up photography; macro shows much finer detail as well as detail that would not usually be seen. For example, the hairs on an insect or the pattern in your eye.

This photo was taken by photographer Nigel Kiteley. This is a very good example of what a macro photograph really is. On the butterfly you can see every little detail that our eyes wouldn't normally see by themselves. Even on the flower you can see the texture crystal clear and the colours are bright. 

Use of photography within the media industry

Use of photography within the media industry

There are six different areas/types of photography; these are fashion, advertising, portrait, photojournalism, macro, and landscape.

FASHION

This photo was taken by a fashion photographer in the 1950s named Henry Clarke. Fashion photography is very different nowadays. During the 1950s, fashion photography was a lot more elegant and was also in a black and white contrast. The photo is a lot simpler than it would be in the 2000s, this is because the older fashion photos are simple yet affective and the photos nowadays have a lot more graphics, detail, colour, and are edited.

In this photo it is noticeable how fashion photography has changed over the years. There are bright colour and lots of text. The lighting has been edited to make her features stand out and have the ‘perfect’ look that most young girls will desire after looking at fashion photos like these. The colour has been enhanced to stand out more and attract the public eye. The model is also wearing a lot more makeup which would have also been edited on the computer. Her skin has been airbrushed which gives it a glowing, flawless affect which the fashion industry will be aiming for. Whereas in the 1950s they wouldn’t have had the technology to edit photos the way we do now, therefore the 1950s fashion photographs look a lot more natural.

This image shows how acceptable photography can be nowadays.

In conclusion, fashion photography has changed from being very formal to being very experimental.

ADVERTISING

Advertising photography is used to sell products. Adverts need to stand out, be memorable, intriguing, possibly unusual and most importantly they have to make you want to buy the product.

Here are two examples of one advert from then and now.

This photo is from the Ford advert during the 1970’s. There’s nothing very exciting about it; there’s no colour, no model, no bright contrast. It’s not very memorable which doesn’t make it a very good advert.

However, the Ford advert from today shows the complete opposite features. It has bright colours and even a model dressed in the colour of the car. The angel of the photo is also much better because having the camera closer to the ground and pointing at an angle towards the front of the Ford makes the car look bigger and closer. Also, the brightness coming from behind the model and the car make them both stand out with sharpness and a glow.

PORTRAIT

Portraits capture a person’s likeness and are usually in groups or of individuals. The main focus of a portrait picture is the face (expressions) and eyes. The people’s eyes are often looking directly into the camera. A portrait photograph displays the personality and the mood of the subject itself.

This portrait was taken by a well-known photographer Yousuf Karsh. The portraits are all black and white because it gives it a formal look and shows more emotion because there are no distracting bright colours. It’s just the facial features and expressions. 

Research

These are some examples of different types of media that use photography and what for.